Saro Lifecare Limited
The mission of Saro Lifecare Limited is “To make products that blacks at home and in the Diaspora will be proud to buy & use for the protection and care of their families & homes in a distinctive, rewarding and responsible way.”
Saro came into existence in 1991 as a result of preparedness meeting opportunity. The chaotic Nigerian economic environment of the eighties and nineties offered tremendous opportunities for indigenous and smart businesses to enter and grow into spaces being vacated by multinationals who were finding the environment increasingly unprofitable to compete in. In 1991 the company, then known as Saro Pharma & Chemical Co. Limited, marketed two popular products used in protecting the cocoa crop from fungal and insect pests. Between then and now the Saro Team, made up of young brilliant Africans, leveraging a well cultivated marketing knowledge, the enthusiasm of youth, and a clearly defined vision & value system have, over the years, succeeded in bringing the company to its current leadership position in most of the business segments it has chosen to venture into.